Our Story

116 Years and Counting...

Since 1906, five generations of local Sonoma families have dined, danced, and enjoyed the historical and welcoming space located at Riverside and Grove. This historic property was originally home to a hot springs spa resort for wealthy San Franciscans looking to escape the foggy, chilly city. In 1912, the property became Little Switzerland, a lively dance hall, restaurant, and traditional European biergarten. When Little Switzerland closed its doors in 2013, the restaurant's evolution continued and now has a new home as Reel & Brand. 

Many locals went to Little Switzerland as children and have fond memories of friends and family gathering here to eat, dance, and laugh in this special place that felt like a second home. Sonoma has a very small handful of iconic music venues left, and Reel & Brand is one of the most treasured.  When the opportunity arose for a couple local families to purchase the venue, it seemed too good to be true. A chance to be a part of Sonoma's history was a dream come true.

Reel & Brand is your place for good food, a great atmosphere, and fun live music! Offering surf and turf and traditional American dishes, come enjoy great steaks, burgers, classic dishes, fresh seafood, and so much more.  Reel & Brand is the perfect casual place to gather and relax. 

Reel & Brand is honored to be a part of the fabric of Sonoma and serve the community ever day. With the oldest and largest dance floor in Sonoma, a spacious outdoor biergarten and patio, a historic bar, live music, and great food, Reel & Brand has something for everyone. Come see for yourself!