Our Story

114 Years and Counting...

From 1912-2019, five generations of local Sonoma families have dined, danced, and enjoyed the historical and welcoming space located at Riverside and Grove. This historic property was originally home to a hot springs spa resort for wealthy San Franciscans looking to escape the foggy, chilly city. In 1912, the property became Little Switzerland, a lively dance hall, restaurant, and traditional European biergarten. When Little Switzerland closed its doors in 2013, the restaurant's evolution continued and now has a new home as Reel & Brand. 

Many locals went to Little Switzerland as children and have fond memories of friends and family gathering here to eat, dance, and laugh in this special place that felt like a second home. Sonoma has a very small handful of iconic music venues left, and Reel & Brand is one of the most treasured.  When the opportunity arose for a couple local families to purchase the venue, it seemed too good to be true. A chance to be a part of Sonoma's history was a dream come true.

Reel & Brand is your place for good food, a great atmosphere, and fun live music! Offering surf and turf and traditional American dishes, come enjoy great steaks, burgers, classic dishes, fresh seafood, and so much more.  Reel & Brand is the perfect casual place to gather and relax. 

Reel & Brand is honored to be a part of the fabric of Sonoma and serve the community ever day. With the oldest and largest dance floor in Sonoma, a spacious outdoor biergarten and patio, a historic bar, live music, and great food, Reel & Brand has something for everyone. Come see for yourself!